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Directed Electronics New Zealand
Phone: (09) 281 4799
International: +64 9 281 4799
Fax: (09) 281 4878
Mailing Address
Unit A, 61 Hugo Johnston Drive, Penrose, New Zealand 1061

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About Us

Directed has over 20 years’ experience in the development and distribution of products and solutions within the Mobile Electronics and Consumer Electronics’ segments across New Zealand.

Operating from 3 main divisions; OEM, Telematics & Retail, we partner with leading global brands to bring product to market across leading National Retailers, Specialist Chains, Independent Stores, plus an extensive network of trade and OEM customers.

With our New Zealand Head Office & Distribution Centre located in Penrose, Directed has representation across all areas of New Zealand, plus the additional support from our Australian Head Office and warehousing infrastructure.

Directed Operates from 3 Main Divisions – OEM, TELEMATICS AND RETAIL.

Our Retail Division covers the 6 main retail segments across the Australian and New Zealand Retail Landscape including Mobile Electronics (ME): Automotive Retail, Consumer Electrical (CE), Hardware Electrical (HE): Hardware Retailers, plus Supermarket Grocery (SM), Discount Department Stores (DDS) and Outdoor Leisure (OL).

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Channel Partnerships

Retail Customers

Australian and New Zealand Retail Customers includes:

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