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Directed Electronics New Zealand
Phone: (09) 281 4799
International: +64 9 281 4799
Fax: (09) 281 4878
Mailing Address
Unit A, 61 Hugo Johnston Drive, Penrose, New Zealand 1061 Christmas

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Product & Marketing Expertise

Directed’s in-house team of Product & Marketing Specialists can deliver against all of the touch points required to bring products to life and launch them into the market

Digital Marketing

+ Brand Website + E-Commerce Websites + Web Banners + Social Media + Product Landing Pages + Product Videos

Supporting Content

+ Customer Presentations + Product Sell Sheets & Consumer Brochures + Customised POS Displays + App Feature/Firmware Updates

Product Development

+ Product Sourcing & Product Development + Product Design & Product Engineering + Packaging Design & Development + End to End Commercialisation

Local Sales & Support

+ Head Office Management + Key Account Management + Localised Sales Field Team + Technical Support Hotline

At Directed we believe New Product Innovation is the life blood of
successful product development.

With our finger on the heartbeat of all the categories we participate in,
we know which trends to invest in and what innovation consumers are looking for.
Our ever growing internal product development pipeline ensures we have the right products at the right time in the market.

Innovative Packaging Designs
that stand us ahead of our competitors.

Our Industrial Designers are at the cutting edge of packaging development.
We spend as much time and effort in the commercialisation of our products as we do in the development of them.
We deliver retail packaging solutions that ensure our products stand out from the crowd.

At Directed we bring brands to life with our custom designed Point of Sale Solutions.

Our team of experienced Industrial and Graphic Designers use advanced software tools
to design POS Displays that bring all of our brands to life.
At Directed we strongly believe in the last 3 feet of retail execution and ensuring
that all of our brands are visible, relevant and our USP is attractive to consumers.

Web Development, Digital Marketing, Social Media Engagement, SEO & CRM are just some of the things we develop to support our brands in the market.

From ground up Web Development, Social Media Engagement and Consumer Response Marketing,
our internal Digital Development team ensure we can do everything in house.
With speed to market and full internal control, we can deliver a complete digital presence to launch new products,
drive brand awareness and consumer product interest.

Directed’s dedicated Marketing Team drives the commercial and public profile of all the brands we represent.

Shows, Events, Exhibitions & Conferences, Directed is committed to the marketing of our partner brands & products

Directed understands the need to market product and present brands to consumers, trade customers and our retail partners.
Prominent and Frequent Brand exposure supported with sales and demonstration support, ensures that all brands and products are always promoted.

Brand Advertising

With a team of graphic designers, Directed produce all marketing materials in house, even for our 3rd party supply partners.
We also develop consumer brochures & retailer catalogues for all the brands we represent.

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Brand Advertising

With a team of graphic designers, Directed produce all marketing materials in house, even for our 3rd party supply partners.

We also develop consumer brochures & retailer catalogues for all the brands we represent.

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