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Directed Electronics New Zealand
Phone: (09) 281 4799
International: +64 9 281 4799
Fax: (09) 281 4878
Mailing Address
Unit A, 61 Hugo Johnston Drive, Penrose, New Zealand 1061

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About Us

Directed has over 20 years’ experience in the development and distribution of products and solutions within the Mobile Electronics and Consumer Electronics’ segments across New Zealand.

Operating from 3 main divisions; OEM, Telematics & Retail, we partner with leading global brands to bring product to market across leading National Retailers, Specialist Chains, Independent Stores, plus an extensive network of trade and OEM customers.

With our New Zealand Head Office & Distribution Centre located in Penrose, Directed has representation across all areas of New Zealand, plus the additional support from our Australian Head Office and warehousing infrastructure.

Leading Global Distributor,
Trusted Brand Partner,
Respected Supplier to Retailers.

We Understand Brands, We Understand Retailers.
That’s why the biggest brands in the World choose Directed to represent them.

Trusted Partner Strong Relationships Excellence in Distribution


To learn more on How Directed bring products to the market, check out our marketing section here

Three separate divisions servicing Retail, Mass Merchants, Trade, Fleets, Commercial & OEM Customers. Directed has solutions for a wide range of customer requirements.

Distributing & Developing Products for New Zealand Channels Including:







OEM/ODM Product Design & Integrated Solutions Provider.

Unique Local Design, Manufacture & World Class Innovation.

Standing alone from our competitors, Directed provides fully integrated OEM Solutions.


Leader in Telematics Solutions

From a Connected Truck to a Connected Fleet, Directed is a trusted partner to the World’s leading Automotive Brands to develop intelligent vehicle management solutions.

Directed is New Zealand’s most trusted and innovative telematics supply partners.


To learn more on Why Directed is the leader in Telematics Solutions, check out our Telematics section here